Green Marketing and Green Brand – The Toyota Case
نویسندگان
چکیده
منابع مشابه
Green International Wine Marketing
The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...
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ژورنال
عنوان ژورنال: Procedia Manufacturing
سال: 2017
ISSN: 2351-9789
DOI: 10.1016/j.promfg.2017.08.023